Beautiful, pale skin which doesn't have any wrinkles or moles, or achieving this kind of look. Women who let their faces tan during the tanning boom are now worried about the risk of wrinkles in the future, and they are eager to return to a pale look. Because of this, cosmetic products (called "whitening"), designed to enhance the bihaku look, have hit the market in quick succession and become big hits. However, it was one Sonoko Suzuki who accelerated this boom. In 1980 she published a best-selling book called "People Who Want to Diet Should Eat", and her diet methods spread by word of mouth from the entertainment world down to ordinary people. Her diet foods have continued to sell despite being expensive. It's probably fair to say that she's also noticed for her odd appearance, since she plasters the makeup on to make her face white. Even though she is now in her late sixties, she recently set tongues wagging by appearing in a swimsuit. Bihaku power is truly awesome. Source: http://www.hiragananet.com/hiragananet/kiji_nihongo/kiji_b.htm

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